Language Contestation of Tourism Spots at Braga Street, Bandung (A Linguistic Landscape Study)

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Published: 2025-03-29
DOI: https://doi.org/10.24036/humanus.v24i1.132444
Keywords:
Language Contestation, Linguistic Landscape, Braga Street, Top-down, Bottom-up

Main Article Content

Septia Sekar Madji Azzahro
Universitas Islam Negeri Sunan Gunung Djati Bandung
Udayana Permanaludin
Universitas Islam Negeri Sunan Gunung Djati Bandung
Erlan Aditya Ardiansyah
Universitas Islam Negeri Sunan Gunung Djati Bandung

Abstract

Braga Street, Bandung serves as a public space with multilingual activity namely language contestation, showcasing the intersection of historical, cultural, and modern linguistic influences. This study examines the dynamics of language use on Braga Street, where Sundanese, Indonesian, and English coexist and compete in public signage, business communication, and cultural expressions. The method used is the mixed method called explanatory sequential design method with photograph data collecting method and interviews done with five shopkeepers. The result shows that English domination in sign is unbearable although the law regulates the language used in public space. English serves the purpose as a common language and a global language, supported by shopkeepers' statements using English made it easier for customers to locate their stores. As a result, Westernization has been a significant driving force behind the signs. This research highlights how language act as a tool for preserving local wisdom and embracing modernization.

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Issue

Vol. 24 No. 1 (2025)

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Articles

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Author Biography

Septia Sekar Madji Azzahro, Universitas Islam Negeri Sunan Gunung Djati Bandung

Septia Sekar Madji Azzahro is a final year english literature student at the State Islamic University of Sunan Gunung Djati Bandung. She is interested in macro linguistic study, especially sociolinguistic. Her current research was discussing about linguistic landscape that can determined language contestation occured on public places. She can be contacted via email sekar.madjismp@gmail.com.

How to Cite

Language Contestation of Tourism Spots at Braga Street, Bandung (A Linguistic Landscape Study). (2025). Humanus, 24(1), 126-141. https://doi.org/10.24036/humanus.v24i1.132444

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